HANNOVER MESSE announces Sweden as 2019 Partner Country

In 2019, Sweden will feature as the official Partner Country of HANNOVER MESSE, a trade fair for industrial technology. This was announced at the formal signing of the partnership agreement by Fredrik Fexe, Executive Vice President, Strategy & Business Development, at Business Sweden (the Swedish Trade and Invest Council), and Marc Siemering, Deutsche Messe’s Senior Vice President for Industry, Energy & Logistics, HANNOVER MESSE & CeMAT.

Every year, a different Partner Country is honored at HANNOVER MESSE. This not only attracts huge attention for the featured nation on the part of visitors and journalists, but also sparks lots of discourse at the highest levels of government. In its Partner Country role, Sweden is taking over from Mexico as the nation featured in 2018.

“Sweden’s government and industry are clearly committed to pursuing the digital transformation,” observed Dr. Jochen Köckler, Chairman of the Managing Board at Deutsche Messe, adding: “This makes Sweden a perfect match for HANNOVER MESSE.“

The relations between Sweden and Germany were intensified through a bilateral partnership on innovation signed in early 2017. The partnership entails cooperation at government, economic and institutional levels in the areas of mobility, digital advancement of industry, joint research activities and testbed projects for Industry 4.0, as well as the promotion of digitization and automation in small and medium-sized enterprises.

The Swedish economy is growing steadily. Sweden ranks highly in international comparisons on everything from business climate to start-ups, innovation and quality of life. A long tradition of business savvy and high levels of education coupled with supportive government policies have made the country home to a vibrant start-up community and to many brands in the world, including Volvo, Electrolux, Ericsson, IKEA and H&M.

In 2018, Forbes named Sweden the world’s best country for doing business and the Global Sustainable Competitiveness Index ranked Sweden as the most competitive economy in the world. Having produced tech giants such as Spotify, Klarna, Skype, King and iZettle, Stockholm is an undeniable tech hotspot. In fact, per capita Sweden’s capital is the biggest unicorn factory in the world after Silicon Valley. Sweden also ranks as the most innovative nation in the European Union and tops the list for R&D personnel as a proportion of the labor force. Gender equality, openness and lack of corruption are other dimensions where Sweden is world-leading and which contribute to Sweden having the “best reputation in the world”, according to the Country RepTrak Index.

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Sweden at HANNOVER MESSE

In recent years, the number of Swedish exhibitors at HANNOVER MESSE has doubled. For the second year in a row, the Swedish Energy Agency is staging a joint pavilion for Swedish companies in the Energy and Industrial Supply segment.

About HANNOVER MESSE

HANNOVER MESSE is the world’s leading trade fair for industrial technology. With its core focus on “Integrated Industry” and “Integrated Energy”, it is the No. 1 global platform for Industry 4.0. The show will next be held from 1 to 5 April 2019 in Hannover, Germany, and will provide a comprehensive overview of the latest visions and technologies for the digitization of production and energy systems. The upcoming HANNOVER MESSE will feature six parallel shows: IAMD (Integrated Automation, Motion & Drives), Digital Factory, Energy, ComVac, Industrial Supply and Research & Technology. Sweden will star as the Partner Country of HANNOVER MESSE 2019.